Performance
Your store sales, email list and ads in one place, week by week. Updated every Monday. Numbers through Nov 8.
Last week, Nov 2 to 8
- Store sales
- $108
- 1 order
- Down 38% on the week before
- Conversion rate
- 0.0%
- Store visits that ended in an order
- 0.7% the week before
- Store visits
- 85
- Down 40% on the week before
- New email subscribers
- 1
- 580 on your list
- Down 50% on the week before
- Ad spend
- $0
- $0 the week before
Since Jul 30
$2,420 in store sales from 21 orders, 221 new email subscribers and $1,944 in ad spend.
Before and after
| Measure | Before the adsJun 29 to Jul 29 | Ads startedJul 30 to Aug 18 | Store opened for ordersAug 19 to Nov 8 |
|---|---|---|---|
| Sales per day | $35 | $23 | $24 |
| Orders | 7 | 3 | 18 |
| Conversion rate | 0.1% | 0.3% | 0.1% |
| Store visits per day | 291 | 57 | 91 |
| New email subscribers | 125 | 97 | 124 |
| Ad spend | $0 | $550 | $1,394 |
| Sales per $1 of ads | – | $0.83 | $1.41 |
Before the ads
Jun 29 to Jul 29
- Sales per day
- $35
- Orders
- 7
- Conversion rate
- 0.1%
- Store visits per day
- 291
- New email subscribers
- 125
- Ad spend
- $0
- Sales per $1 of ads
- –
Ads started
Jul 30 to Aug 18
- Sales per day
- $23
- Orders
- 3
- Conversion rate
- 0.3%
- Store visits per day
- 57
- New email subscribers
- 97
- Ad spend
- $550
- Sales per $1 of ads
- $0.83
Store opened for orders
Aug 19 to Nov 8
- Sales per day
- $24
- Orders
- 18
- Conversion rate
- 0.1%
- Store visits per day
- 91
- New email subscribers
- 124
- Ad spend
- $1,394
- Sales per $1 of ads
- $1.41
Store sales by week
Since Jul 30Before the ads
Every week
| Week | Store sales | Orders | Store visits | Conversion rate | New email subscribers | Ad spend | Sales per $1 of ads | Ad report |
|---|---|---|---|---|---|---|---|---|
| Nov 2 to 8 | $108 | 1 | 85 | 0.0% | 1 | $0 | – | – |
| Oct 26 to Nov 1 | $175 | 1 | 142 | 0.7% | 2 | $0 | – | – |
| Oct 19 to 25 | $0 | 0 | 241 | 0.0% | 11 | $0 | – | – |
| Oct 12 to 18 | $0 | 0 | 120 | 0.0% | 0 | $0 | – | – |
| Oct 5 to 11 | $0 | 0 | 305 | 0.0% | 1 | $0 | – | – |
| Sep 28 to Oct 4 | $0 | 0 | 963 | 0.0% | 1 | $48 | $0.00 | Open |
| Sep 21 to 27 | $160 | 1 | 980 | 0.1% | 3 | $282 | $0.57 | – |
| Sep 14 to 20 | $543 | 3 | 1,556 | 0.1% | 4 | $278 | $1.95 | – |
| Sep 7 to 13 | $98 | 3 | 1,423 | 0.1% | 3 | $270 | $0.36 | – |
| Aug 31 to Sep 6 | $576 | 6 | 727 | 0.4% | 11 | $290 | $1.99 | – |
| Aug 24 to 30 | $98 | 1 | 517 | 0.2% | 85 | $169 | $0.58 | – |
| Aug 17 to 23 | $336 | 3 | 463 | 0.6% | 2 | $57 | $5.89 | – |
| Aug 10 to 16 | $0 | 0 | 296 | 0.0% | 0 | $246 | $0.00 | – |
| Aug 3 to 9 | $0 | 0 | 435 | 0.0% | 83 | $279 | $0.00 | – |
| Jul 27 to Aug 2 | $1,275 | 8 | 6,718 | 0.1% | 18 | $24 | $52.62 | – |
| Jul 20 to 26 | $128 | 1 | 359 | 0.3% | 22 | $0 | – | – |
| Jul 13 to 19 | $0 | 0 | 293 | 0.0% | 14 | $0 | – | – |
| Jul 6 to 12 | $0 | 0 | 421 | 0.0% | 19 | $0 | – | – |
| Jun 29 to Jul 5 | $0 | 0 | 1,571 | 0.0% | 66 | $0 | – | – |
How we count
- Store sales
- Your store's total sales as Shopify reports them: after discounts and returns, with shipping and tax.
- Conversion rate
- The share of store visits that ended in an order, from Shopify.
- New email subscribers
- People who agreed to get your marketing emails that week. "On your list" counts everyone subscribed today.
- Ad spend
- What was spent on ads that week. Sales per $1 of ads is your store sales divided by ad spend, so it includes sales that did not come from ads.
- Weeks
- Monday to Sunday, the same weeks as your weekly ad reports.