Campaign Review
& Approval

Prepared by The Gaygency for Atlas Boy

Always Away

This is the paid campaign we have built for Atlas Boy. Take your time with it. Approve each piece, tell us what to change where it is not right, and set the monthly budget you are comfortable with. Nothing goes live until you approve it.

The campaign has one job: to build your list. It quietly invites the right people into Atlas Boy on Facebook and Instagram, and every person who joins becomes a customer in your Shopify and begins the welcome letters we designed. Not a discount grab. An invitation into the world.

The creative

Three pieces to approve

Atlas Boy feed ad: a figure reclining in an orange swim brief on an orange sofa, with the line Always, in some way, away and the Atlas Boy wordmark
Feed · 4:5 · Facebook + Instagram

Always, In Some Way, Away

The words that run with it
The world Atlas Boy lives in. Join the list for first access to the release, arriving Aug•2026, and the private lookbook.
Awaiting your review
Atlas Boy story ad: a figure in an orange swim brief and khaki shorts in a studio, with the line Made for the memory you have yet to make and the Atlas Boy wordmark
Stories / Reels · 9:16

Made For the Memory You've Yet to Make

The words that run with it
Warm, intimate, a memory in progress. Be first to see the release, arriving Aug•2026.
Awaiting your review
Stories / Reels video · 9:16 · 11 seconds

The Story, In Motion

How it moves
Always, in some way, away. Made for the memory you've yet to make. Join the list. The wordmark holds throughout, closing on Arriving Aug•2026.
Awaiting your review
Where sign-ups go

Straight into Shopify

Someone taps the ad, joins through a short form inside Facebook or Instagram, and lands in your Shopify as a customer. The welcome letters begin on their own. You keep every name.

Who we reach

The right person

  • People drawn to luxury swim and resortwear, travel, and design
  • The queer cultural audience Atlas Boy is built for
  • People already circling the brand, and others who look just like them
The welcome email

The first thing they receive

The moment someone joins the list, this lands in their inbox. It welcomes them into the world and tells them the first collection is coming this August. No hard sell.

Your budget

Set what you're comfortable with

$1,000 / month
$33
A day, about
140 to 330
Est. sign-ups a month
Direct
You pay Meta
$1,000$3,000$5,000

The estimate assumes roughly $3 to $7 per sign-up for a niche audience. It is an estimate, not a promise. You can raise or lower this anytime, and we scale once the numbers prove out.

Timeline

From your yes to live in about a week

On approval

We build

Campaign built, the sign-up form set, and the connection to Shopify wired.

Before launch

We test

One real sign-up pushed all the way into Shopify and the welcome letter, so we know it works.

~1 week out

Live

Ads go live once your Meta billing is funded and the test passes.

First readout

We report

A first check on cost per sign-up and quality about a week in, then we tune.

Your decision

When you're ready

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